It all begins with our first plantation of exotic botanicals that survive on barren desert land – and the effort to change lives.

Named from two ancient words meaning farmer and earth, Yuri & Terra is a holistic beauty and lifestyle brand created to bring producers, consumers, and the earth together as one.

Through pure, uncomplicated formulations crafted with the best of our mother nature, Yuri & Terra rediscovers the path to wellbeing and self-acceptance, as well as the beautiful connections that have been lost along the product journey. This is to bring a truly liberating experience from the very beginning until it gives back to the origin once again.